Objective: Create unique custom yearbook covers in real time with staff/students.
Strategy: Develop assets including backgrounds, embellishments, production guides/limits, styles and actions along with examples of applications that can take their yearbook to the next level.
Execution: Over several years I have developed a robust set of assets, guides and shortcuts that help me execute unplanned, custom yearbook designs within 1 hour with the help of staff/students. These covers often include enhancements such as silkscreen, hot foil, embossing and die-cutting.
Objective: Increase Lincoln sales for Apple Autos.
Strategy: Target Cadillac owners and give them an incentive to trade in their vehicle for a Lincoln.
Execution: I developed the marketing message "How about 600 Lincolns?" The strategy of this campaign was to offer a $3,000 (600 $5 bills) bonus incentive for purchasing a Lincoln if you owned and traded in a Cadillac, Lincoln's largest competitor. The direct mail piece was designed as a large poster print that was rolled up and delivered in a plastic tube. In addition to the poster, the package also contained a smaller two-sided insert that offered a $50 dollar gas card to be redeemed on location as an extra incentive for potential customers to purchase a Lincoln.
Objective: Refresh Subway's Bedrace for Bridging campaign.
Strategy: Update the campaign logo in order to better visually communicate what the campaign is, while evoking a more playful and youth driven tone.
Execution: I continued to utilize the color palette from the previous branding, while incorporating a new, more detailed illustration that better represents the event. The old logo felt sterile and boring, while the event is fun and high energy. The new branding reflects the tone of the event in a more accurate and friendly way.
About Bridging: Bridging, a nonprofit organization serving the greater Twin Cities, is the largest furniture bank in North America. Through the effective reuse of donated items, Bridging improves lives by providing quality furniture and household goods to those transitioning out of homelessness and poverty. Driven by volunteers and donations of furniture and household goods from the community, Bridging has furnished over 70,000 homes since 1987. To learn more and get involved, visit www.bridging.org.
Objective: Furbish our new conference room with related art in preparation for a meet-and-greet with Crayola.
Strategy: Creatively represent our current clients in a manner that would appeal to Crayola in an effort to impress and inform them of our recent successes.
Execution: Deliver posters that are tailored towards Crayola's brand that also represent four of our most well-known clients. I used the primary product focus of these brands and executed coordinating color palettes that subtly let the viewer know what the product is, while keeping the visuals in line with what Crayola's product represents.
Objective: Create a typographic logo and marketing campaign for Subway's newest product launch, the Horseradish Steak & Cheese sandwich.
Strategy: The steak and cheese sandwich at Subway is one of their best selling products. In an effort to boost sales, research and development crafted a new sauce in order to reinvigorate the already popular steak and cheese sandwich.
Execution: Using Subway's rebranded color palette, I created a bold typographic logo along with a marketing tagline seal to be applied across all platforms, including point of purchase signage, digital marketing, and a TV commercial.
Subway - Horseradish, Steak & Cheese, 30 second spot. Shot and edited by A2F.
Agency - Nemerfieger
Creative Director - Les Hazelton
Art Director - Jake Balch
In 2015, The Ordway decided to put on their first two shows with their own cast. The first of these two shows is A Christmas Story, based on the classic holiday movie.
I was tasked with developing concepts for how a commercial would be shot to promote the performance. After approving one of the concepts I created a storyboard and moved forward with finding a production company. We ended up having Rule 62 shoot and edit the spot. We created a 15 and 30 second spot.
www.ordway.org
The Ordway - A Christmas Story, 30 second spot. Shot and edited by Rule62.
Agency - Nemerfieger
Creative Director - Les Hazelton
Art Director - Jake Balch
The Ordway - A Christmas Story, 15 second spot. Shot and edited by Rule62.
Agency - Nemerfieger
Creative Director - Les Hazelton
Art Director - Jake Balch
Apple Autos creates recurring marketing campaigns that offer a variety of discounts and deals that are seasonally focused. I created a variety of campaign logos to be applied across all platforms, including point of purchase signage, digital marketing, and TV commercials when necessary.
Objective: Test newly developed products in the local market.
Strategy: Use these product tests to gauge interest and profitability of new and different ideas.
Execution: I designed and planned how each of these unique products would be displayed in store. Without any creative assets available, it provides me a unique opportunity to utilize illustration and type to market products with no photography.
A variety of logo development and rebranding projects.