Apple Autos - 600 Lincolns Campaign
Targeted campaign to incentivize Cadillac owners to trade in their vehicle to receive special rebates and offers on buying or leasing a new Lincoln.
Cadillac owners from consumer database were mailed a tube containing these two sided roll out poster and complimentary
gift card.
Campaign message focusing on how many “Lincolns” equates to $3000 dollar savings aka “600 Lincolns” or 600 five dollar bills.